10 Tips for Successfully Implementing Marketing Automation
If you haven’t yet launched a Marketing marketing Automation automation System system (MAS), or you have recently launched one and it hasn’t been as effective as you’d hoped, don’t give up. Start with or go back to the fundamentals. Here are 10 of the most important things you can do to implement MAS successfully.
8 ways to begin building marketing resiliency now
While companies struggle to deal with historic business challenges due to COVID-19, the vast majority are learning that their marketing ecosystems are more fragile than they realized.
What they learn about those fragilities today and the risks they pose to their business when faced with similar events—over which they have no control—will inform how they adapt their business continuity plans moving forward.
6 Ways to Take Your Marketing Procurement to the Next Level
By taking a fresh look at the marketing procurement process throughout the lifecycle of your marketing partnerships, you’ll find many opportunities to extract greater value on both a short- and long-term basis – value that can be recaptured and either applied to new strategic growth initiatives, new talent requirements or applied directly to the bottom line.
8 Ways to Accelerate Environmental Sustainability Progress
Environmental sustainability must be part of every project brief. This ranges from defining a brand’s purpose to creating its expression across media, producing its assets for printing or digital activation, and transforming the processes that bring them to life for the consumer. It’s time to move beyond product and examine the workflows, materials and processes that deliver your products to market.
The 5 Biggest Myths of Storytelling
The most powerful stories we tell are built on authenticity—stories people can relate to. When people can relate to your story, you can influence them. No matter what you’re selling or to whom you are selling it. So, what is storytelling and why are so many B2B companies holding back?