8 ways to begin building marketing resiliency now
While companies struggle to deal with historic business challenges due to COVID-19, the vast majority are learning that their marketing ecosystems are more fragile than they realized.
What they learn about those fragilities today and the risks they pose to their business when faced with similar events—over which they have no control—will inform how they adapt their business continuity plans moving forward.
6 Ways to Take Your Marketing Procurement to the Next Level
By taking a fresh look at the marketing procurement process throughout the lifecycle of your marketing partnerships, you’ll find many opportunities to extract greater value on both a short- and long-term basis – value that can be recaptured and either applied to new strategic growth initiatives, new talent requirements or applied directly to the bottom line.